What is branding? Yes, it involves colors and fonts and photography, but it’s so much more than that! Branding is the fun part of building a business–where you get to explore all the ways in which your aesthetic, verbiage, tone, and style help make your ideal customer feel the most welcome and the most excited to work out with you. You already try hard to put your students at ease in real life…now it’s time to do that online!
Topics include defining your niche, honing your copywriting, picking your aesthetic through colors, fonts, and layouts; professional photography tips, our favorite recommendations for graphic design, gorgeous fitness stock photography, and social media templates that look amazing together; photography presets, and how to tie it all in together in a way that feels true to you and highlights your unique gifts.
Let’s get started!
How long will it take me to get through the course?
The course includes 2 hours of video content, but make sure to leave room for note-taking!
How long do I get access to the course?
Enjoy access to the content for a full year!
I'm not sure I'm quite ready to do the online thing. Will this course still help me?
Absolutely! We also explore plenty of in-person fitness opportunities you may not have thought of before.
Is this only for online businesses? Or can I use it for my in-person classes or studio as well?
You can apply these branding principles to any type of fitness business–online, brick-and-mortar, or both!